We’re excited to announce our investment in Ranketta, a fast-growing AI platform that helps e-commerce and D2C brands measure and improve how their products are represented across AI-driven search and shopping experiences. The pre-seed round was led by Lighthouse Ventures with participation from Gi21 Capital.
We’re confident in our investment in Ranketta due to several factors:
1. AI search is transforming consumer behaviour: Up to 50% of consumers already use AI search to make purchasing decisions, and 44% now rely on it more than traditional Google search.
2. A major visibility gap for brands: While most brands invest in SEO, very few understand how their products appear in AI-generated answers. Ranketta addresses exactly this blind spot.
3. Unique technology with immediate value: Ranketta measures brand visibility across tools like ChatGPT, Gemini, Perplexity and emerging AI shopping engines, providing actionable insights on how to improve rankings and product discovery.
4. Early traction proves the need: Within just two months of launch, over 20 European brands are already using Ranketta, and the company is generating early revenue — a clear sign of strong market demand.
Feel free to read more HERE.
