We are thrilled to announce our investment in Merchantee as part of their €1.8 million funding round. Huge congratulations to the entire team on this significant milestone. We are proud to support their vision alongside Reflex Capital and Czech Founders VC.
Merchantee is addressing a massive bottleneck in the e-commerce sector by building an AI-driven “copilot” that automates the full loop of marketplace management. Scaling on platforms like Amazon or Allegro requires managing thousands of daily pricing, campaign, and visibility decisions, which quickly overwhelms growing e-shops when done manually. Merchantee solves this by adjusting pricing every 30 to 60 minutes, actively running campaigns, and optimizing margins based on strict business goals—turning complex market data into immediate, profitable execution.
We are excited to see what comes next! For czech article, click HERE and for english article, click HERE.
